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DJ Coaching Berlin & German Electronic Music Market: How to get gigs and bookings in clubs / Expert Counseling


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German version: Click

NEW: Quick Coaching / Expert Counseling

  • You don't need all the theory, only want some questions discussed / a professional opinion
  • Want me to give input on your research design / paper / looking for good and innovative research questions
  • Expert interview for your music study / newspaper inquiries
  • Get in touch: coaching (at) berlin-mitte-institut.de
  • Quick coaching or counseling: 100 Euro / Regular coaching see below



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DJ Coaching

Many DJs dream of performing regularly in clubs, being able to live from their DJ gigs, and travelling - not just around the country - but around the world, with their music. After a few unsuccessful years however, a certain disillusionment sets in: the bookings remain absent, and mixes or releases hardly receive any attention on social media platforms. In order to address this issue, I am offering DJ career coaching, enabling you to discover the reason(s) for the lack of bookings and gigs, and how you can fix it.

This career coaching isn’t about learning how to DJ or produce music, but rather how you can achieve the goal of obtaining regular club bookings. The “rules of success” surrounding the House and Techno scene-economy are often somewhat unclear at first glance. Many aren’t aware that a career in such music scenes may be quite different from those in the classic music industry.

Together we will perform a biographical / musical analysis (BMA), examine and evaluate how you are positioned in artistic and marketing terms, discuss typical mistakes and outline established success strategies. Based on your individual situation we will conceptualize specific practices which will ultimately lead to an increase in bookings, thus enabling you to live out your dream of standing behind the DJ decks.

As your personal coach I combine both practical and academic expertise. From 2006 to 2015 I was active as a professional DJ in Berlin's club scene under the alias “Fresh Meat”. In this time I’ve performed throughout Berlin and across Germany, as well as having played some 480 shows in 10 different countries and acting as a resident DJ and booking agent for numerous promoters.

As a sociologist and ethnographer, I wrote my thesis on music production in home recording studios and my doctoral dissertation on the economy and business of electronic dance music scenes. Furthermore I am active as a lecturer in sociology at the Berlin School of Economics and Law, as well as being a lecturer on the scene’s economy at Music Pool Berlin.

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Coaching content

  • DJ career in electronic dance music
    The typical path / outlining established success strategies
  • Clarification & evaluation
    Best practices, typical expectations and mistakes, myth-busting, “underground & commerce”
  • Biographical / musical analysis (BMA)
    What have you done so far? What are your goals? What are the causes for the absence of bookings? Which experience / expertise do you bring to the table?
  • Online-Marketing-Analysis
    What do you represent as an artist? How are you positioned? What are your capabilities? What can you improve?
  • Outlining your success strategy
    The path to more frequent club bookings, custom-fitted to your own specific situation
  • Clarifying your questions
    From A as in Avantgarde to I as in invoice, or L as in live set to V as in vinyl



Process & Fees

  • Prior to the coaching I prepare myself for 1 hour in regards to your individual situation by
  • Studying your online presence
  • Listening to your music
  • Analysing your artistic identity
  • Coaching discussion (app. 1 hour) in person or per video call
  • Regular coaching fee: 250 Euro - payable in cash, cryptocurrency or bank transfer (IBAN)
  • NEW: Quick Coaching - 100 Euro - see top for more info
  • Your coach: Dr. Jan-Michael Kühn / DJ Fresh Meat



Curious to learn more?


Send your enquiries to:
coaching (at)  berlin-mitte-institut.de



Feedback on previous coaching sessions

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“First i was a little sceptical about the statement “how to succeed…” – especially due to the reason that I ´m quite experienced in djing. But then I “tried” his coaching to find the reasons why I don´t get more bookings … and that was a real good decision! J.-M. Kühn guided me through a process of understanding HOW it really works and what the main elements are to become better known by the bookers / organizers. In the end I knew exactly what I had to change and “how to succeed as a dj”. I´m impressed … and just started my new way ^^!” DJ Pluton

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“Jan´s Beratung war fachlich fundiert, stringent im Aufbau und sehr umfangreich. Ich konnte mit ihm nicht nur viele Themen besprechen, was meine Musik angeht, sondern in vielen Punkten auch in die Tiefe gehen. Auf der einen Seite hat mich die Beratung im ersten Augenblick etwas bedrückt zurückgelassen. Es wurden Probleme konkret benannt, die mein Musikbusiness im Kern betreffen und deren Lösung längere Prozesse nach sich ziehen. Auf der anderen Seite konnten wir im gemeinsamen Gespräch den Fokus auf bereits vorhanden Stärken und Pläne legen, um diese weiter auszubauen. Insgesamt bin ich etwas entspannter geworden, was meine Karriere als Musiker angeht und werde mich als Schlussfolgerung auf die Dinge konzentrieren, die ich von meiner Seite aus anbieten kann..” Chris Wayfarer DJ, Producer, Veranstalter

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“Dr. Jan Kühn’s Fachberatung hat mir maßgeblich beim Treffen wichtiger Entscheidungen zur Ausrichtung meiner Musik-Tätigkeit geholfen. Nach kurzem Kennenlernen meiner Artist-Bio und einem Vergleich der Selbst- und Fremdwahrnehmung folgte die Einordnung in den szenespezifischen Gesamtkontext. Basierend auf persönlicher Erfahrung und Genre-Know-How, kombiniert mit Freundlichkeit und Empathie, half mir Jan bei der inhaltlichen Schwerpunktsetzung und gab Ratschläge zum Ausbau und Vertiefung meiner Pläne. Mitgebrachte Fragen besprachen wir genau so wie im Dialog entstandene Ideen. Persönlich gehe ich bestärkt und entschlossen aus der Fachberatung hervor und freue mich, die nun anstehenden nächsten Schritte anzugehen.” Tobias Lichtmann DJ, Producer, Veranstalter

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“Danke Jan, dass du dein Wissen im Bezug auf die Funktionsweise der Szene mit mir geteilt hast. Das wird uns definitiv dabei helfen, unsere Bemühungen gezielter auszurichten und Aktivitäten zu vermeiden, die wenig erfolgversprechend sind. Besonders die für uns relevanten Themen wie Promo, Labelsuche, Bookings und Live-Sets, konnten ich sehr fundiert mit dir besprechen.” Junge & Mädchen DJ & Producer

DJ Techtools Blog interview on how to make a living in electronic music: Click
German interview with TONSPION on how to get bookings: So kommst du an DJ Bookings



Dr. Jan-Michael Kühn

Freelance DJ coach, sociologist for house / techno scene economy theory, market research specialist, Linux & selfhosting geek, video game addict, nature lover


Foto Jan-Michel Kühn



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