Richie Hawtin aka Plastikman and Novamute Records
Richie Hawtin is a highly influential artist, DJ and producer in the field of electronic dance music (henceforth EDM). One of his main recording identities Plastikman released his first album ‘Sheet One’ on Novamute Records, the EDM subsidiary of Mute Records in 1993.
Through describing Richie Hawtin’s relationship with the sublabel, the aim of this study is to highlight his important role in the development of Novamute. In fact, Plastikman’s musical identity with its individual minimal and acid techno style had a powerful impact on the popularisation of the independent label in underground music scenes. The article proves this fact by summarising Richie Hawtin’s scene-based activities and with the help of a historical and cultural retrospective of the Plastikman releases.
Through a short genealogy of Novamute, we will try to draw correlations between Plastikman’s abovementioned activities and Novamute’s popularisation. For that, we initiated an email interview with Seth Hodder, one of the founders of Novamute Records.
In the theoretical background of this study, two concepts play central roles: the concept of music scene (Straw 1991; Bennett 2004, Bennett and Peterson 2004) in order to describe the scene in question (techno/Detroit techno) and Kühn’s (2011, 2015, 2016) new model of ‘scene economy’ to highlight Plastikman’s roles in Novamute’s cultural and economic activities. (Read more…)
Kategorie: Studien, Wissen, Thesen und Texte zur House / Techno Musik und Clubkultur Tags: about, acid, akustisches kapital, album, arbeiten, art, artist, audio, bass, berlin, berlin techno, berlin-mitte, berliner, beta, bourdieu, club, clubs, contact, cultural, cultural studies, culture, dance, dance music, definition, detroit, detroit techno, distinction, diy, dj, djing, djs, economic, economy, edm, electronic, Electronic dance music, electronic music, electronica, email, english, events, experimental, facebook, festival, files, funk, gender, gigs, global, groove, house, independent, interview, juan atkins, jugendkulturen, kraftwerk, kreativwirtschaft, kulturproduktion, label, labels, legendary, logo, mainstream, marketing, minimal, minimal techno, minus, mitte, mtv, music, musik, musikwirtschaft, new york, news, party, pdf, politics, pop, popular music, rave, recording, records, release, repetition, revolution, richie hawtin, robotic, roland, roots, show, skizze, szenewirtschaft, Tanzmusik, techno, Techno-Szene, theorie, tresor, turntables, underground, Underground music, underground resistance, virtual, visuals, wirtschaft, zeitschrift Diskussion: Jetzt kommentieren?
Many young DJs dream of playing in clubs, living from their DJ gigs, playing in their favourite clubs and traveling not only through Germany but also around the world. After a few years of unsuccessfulness, however, there is a certain disillusionment among many of them. The bookings do not come in, in social networks hardly anyone shares their mixes or releases.
In this workshop, we will discuss the causes, explain the Do’s & Don’ts as well as established success strategies, bust myths, explain best practices and expectations that will help you to get into the clubs.
Next Date: 1.8.2017, 14-18:00 Uhr
(Private coachings also possible, contact coaching (at) berlin-mitte-institut.de)
Lecturer: Dr. Jan-Michael Kühn
Fee: 15 Euro
Location: Music Pool Berlin, Warschauer Str. 70a, 10243 Berlin
- DJ self-awareness: What do I want to achieve? Passion vs. professional DJ career
- Briefly: Structure and culture of house / techno scene economy
- What promoters want
- Structure of line-ups
- Typical errors that you should avoid / Myth busting
- Presentation of 4 established success strategies
- Market value & fee politics
- Matthäus Principle & The Turn: Suddenly you are popular, other promoters contact you
- Booking Agencies & Artist Managment: When do they do, when are they useful?
Kategorie: Events, Partys, Vorträge, Veranstaltungen, Workshops, DJ Gigs Tags: artist, berlin, berlin-mitte, booking, clubs, contact, culture, dj, djs, economy, electronic, electronic music, english, house, jan-michael kühn, mitte, mixes, music, politics, social media, techno Diskussion: 1 Kommentar
„When reviewing the research of scenes and subcultures it becomes apparent, that economic aspects remain largely unresearched or exploratory (E.G. Hesmondhalgh, 1998; Lange & Bürkner, 2010). So far the economy of those formations has been mostly understood as being part of the cultural industries (or now referred to as creative industries ), or not even economic at all (Gebesmair, 2008; Handke, 2009). Based on research in the Berlin music scene around ‚underground‘ techno and house music, I have come to different conclusions: I found micro-globalized and small-entrepreneurial infrastructures of clubs, marketing and booking agencies, shops, media and distributors run by club owners, promoters, DJs, booker and agency/club staff. They have an own value creation chain rooted in a common subcultural aesthetic and integral music culture – a scene economy (Kühn, 2011). By exerting various selective subcultural orientations (non-commerciality, familiarity, sell-out) these both cult ural and economic actors perform a post-modern form of aesthetic resistance (Kühn, 2013). Although the distinctions remain blurred, they thereby produce a subcultural/internal hierarchy (Bourdieu, 1996; Thornton, 1995) and draw boundaries around their mode of cultural production (Strachan, 2007; Moore, 2007). By combining Bourdieu’s theory of the cultural field with scene and subcultural theory (Hall & Jefferson, 2006; Hitzler, Honer, & Pfadenhauer, 2008; Muggleton & Weinzierl, 2003), the presented approach links both subcultural identities and cultural-economic structures together and heads towards overcoming the current dichotomy of subcultural and post-subcultural theory.“ (Abstract)
Keywords: techno music, scenes, subculture, economy, scene economy, neo-subcultural theory
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Script of a presentation held on the 2014 conference in Porto, published in: GUERRA, Paula; MOREIRA, Tânia (eds.) (2015) – Keep it Simple, Make it Fast! An approach to underground music scenes. Porto: Universidade do Porto – Faculdade de Letras. ISBN 978-989-8648-49-5. Available in: http://ler.letras.up.pt/uploads/ficheiros/13184.pdf.
Kategorie: Memes, Gifs, Lustiges, Social Media Funde Tags: ästhetische subkultur, economy, neo-subcultural theory, szenewirtschaft, techno music, text, wissen Diskussion: 1 Kommentar