Richie Hawtin aka Plastikman and Novamute Records
Richie Hawtin is a highly influential artist, DJ and producer in the field of electronic dance music (henceforth EDM). One of his main recording identities Plastikman released his first album ‘Sheet One’ on Novamute Records, the EDM subsidiary of Mute Records in 1993.
Through describing Richie Hawtin’s relationship with the sublabel, the aim of this study is to highlight his important role in the development of Novamute. In fact, Plastikman’s musical identity with its individual minimal and acid techno style had a powerful impact on the popularisation of the independent label in underground music scenes. The article proves this fact by summarising Richie Hawtin’s scene-based activities and with the help of a historical and cultural retrospective of the Plastikman releases.
Through a short genealogy of Novamute, we will try to draw correlations between Plastikman’s abovementioned activities and Novamute’s popularisation. For that, we initiated an email interview with Seth Hodder, one of the founders of Novamute Records.
In the theoretical background of this study, two concepts play central roles: the concept of music scene (Straw 1991; Bennett 2004, Bennett and Peterson 2004) in order to describe the scene in question (techno/Detroit techno) and Kühn’s (2011, 2015, 2016) new model of ‘scene economy’ to highlight Plastikman’s roles in Novamute’s cultural and economic activities. (Read more…)
Kategorie: Studien, Wissen, Thesen und Texte zur House / Techno Musik und Clubkultur Tags: about, acid, akustisches kapital, album, arbeiten, art, artist, audio, bass, berlin, berlin techno, berlin-mitte, berliner, beta, bourdieu, club, clubs, contact, cultural, cultural studies, culture, dance, dance music, definition, detroit, detroit techno, distinction, diy, dj, djing, djs, economic, economy, edm, electronic, Electronic dance music, electronic music, electronica, email, english, events, experimental, facebook, festival, files, funk, gender, gigs, global, groove, house, independent, interview, juan atkins, jugendkulturen, kraftwerk, kreativwirtschaft, kulturproduktion, label, labels, legendary, logo, mainstream, marketing, minimal, minimal techno, minus, mitte, mtv, music, musik, musikwirtschaft, new york, news, party, pdf, politics, pop, popular music, rave, recording, records, release, repetition, revolution, richie hawtin, robotic, roland, roots, show, skizze, szenewirtschaft, Tanzmusik, techno, Techno-Szene, theorie, tresor, turntables, underground, Underground music, underground resistance, virtual, visuals, wirtschaft, zeitschrift Diskussion: Jetzt kommentieren?
Many young DJs dream of playing in clubs, living from their DJ gigs, playing in their favourite clubs and traveling not only through Germany but also around the world. After a few years of unsuccessfulness, however, there is a certain disillusionment among many of them. The bookings do not come in, in social networks hardly anyone shares their mixes or releases.
In this workshop, we will discuss the causes, explain the Do’s & Don’ts as well as established success strategies, bust myths, explain best practices and expectations that will help you to get into the clubs.
Next Date: 1.8.2017, 14-18:00 Uhr
(Private coachings also possible, contact coaching (at) berlin-mitte-institut.de)
Lecturer: Dr. Jan-Michael Kühn
Fee: 15 Euro
Location: Music Pool Berlin, Warschauer Str. 70a, 10243 Berlin
- DJ self-awareness: What do I want to achieve? Passion vs. professional DJ career
- Briefly: Structure and culture of house / techno scene economy
- What promoters want
- Structure of line-ups
- Typical errors that you should avoid / Myth busting
- Presentation of 4 established success strategies
- Market value & fee politics
- Matthäus Principle & The Turn: Suddenly you are popular, other promoters contact you
- Booking Agencies & Artist Managment: When do they do, when are they useful?
Kategorie: Events, Partys, Vorträge, Veranstaltungen, Workshops, DJ Gigs Tags: artist, berlin, berlin-mitte, booking, clubs, contact, culture, dj, djs, economy, electronic, electronic music, english, house, jan-michael kühn, mitte, mixes, music, politics, social media, techno Diskussion: 1 Kommentar
Thomas Cyron and Matthias Hermann recently wrote a master thesis about the implications of authenticity for cultural entrepreneurs. He was so kind to make it public to you via the Berlin Mitte Institut blog. Below you will find a short summary, and at the bottom the full thesis to read and download. His conclusion is: ‚To conclude, we believe that an authentic career in underground electronic dance music is a long-term process. What it comes down to is the motivation one has to start a career. If you quickly want to earn a lot of money, this study will probably not provide you with the knowledge to do so. However, if your motivation is to create and stay true to yourself, and you’re in it for the long run, you might find the paper interesting.‘ Have a good read!
In our master’s thesis with the title Authenticity in Cultural Entrepreneurship: Implications for self-branding culturpreneurs in the electronic dance music industry, Thomas and I explore the subculture of electronic dance music from a marketing and entrepreneurial perspective. The focus is hereby put on the interrelation between (1) cultural entrepreneurship, (2) personal branding, and (3) authenticity.
In short, cultural entrepreneurship can be seen as the entrepreneurial actions undertaken in order to contribute to a certain culture. What mostly characterizes cultural entrepreneurs is the lack of financial capital and thus the reliance on alternative forms of capital, such as social and cultural capital. Personal branding is usually used from a human resource perspective. Here, however, it is considered as the brand that one builds around a persona. The concept of authenticity is accentuated as we believe that it not only plays an essential part in the formation of the subculture, but also in the preservation of it. (Read more…)
Kategorie: Studien, Wissen, Thesen und Texte zur House / Techno Musik und Clubkultur Tags: authenticity, cultural logic, distinction, english, entrepreneurship, szenewirtschaft, text, wissen Diskussion: Jetzt kommentieren?
Ein kurzes Thesenpapier von mir zur Techno-Szenewirtschaft, frei lesbar auf academia.edu. Gerne Nachfragen, Kritik,Diskussion.
So wie es aussieht hab ich die Dissertation btw in ein paar Wochen fertig, und werde sie dann nach der Disputation auch als Open Access ins Netz stellen, so die Planung. Wie schon damals die Diplomarbeit.
Eine neue soziologische Theorie von Wirtschaften und Arbeiten in Musikszenen: Die Theorie der Szenewirtschaft und ästhetischen Subkultur.
–>> Click zum Text
Kategorie: Studien, Wissen, Thesen und Texte zur House / Techno Musik und Clubkultur Tags: ästhetische subkultur, english, szenewirtschaft, text, wissen Diskussion: Jetzt kommentieren?